Privacy Policy for WEHP

Privacy Policy
Last Updated: 6-19-2026

Introduction

WEHP Radio, also known as American Hope – WEHP (“WEHP Radio,” “WEHP,” “we,” “our,” or “us”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit https://www.wehp.life, submit forms, contact us, participate in station activities, make donations, request information, communicate with us, opt in to communications, or use our online services.

WEHP Radio owns and operates the WEHP brand, website, communications, and related services. Black Label Branding LLC may assist WEHP Radio as a website management, technical support, marketing, communications, or service provider.

By using our website or services, you agree to this Privacy Policy.

Information We Collect

We may collect the following types of information:

Personal Information

We may collect personal information you voluntarily provide, including:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Business or organization name
  • Donation, sponsorship, or event-related information
  • Prayer requests, song requests, interview requests, listener submissions, volunteer inquiries, or other messages you submit

Message and Submission Information

We may collect information you submit through:

  • Contact forms
  • Interview forms
  • Listener request forms
  • Donation forms
  • Sponsorship forms
  • Event forms
  • Prayer request forms
  • Feedback forms
  • Email communications
  • Other website or station communication channels

SMS Consent Information

If you choose to opt in to receive text messages from WEHP Radio, we may collect and retain:

  • Your mobile phone number
  • Your consent status
  • Opt-in date and time
  • Opt-in method
  • Source form, page, keyword, QR code, written form, verbal consent record, or other opt-in source
  • IP address, where applicable
  • Message history related to consent, HELP requests, STOP requests, and communication preferences

We retain SMS consent records to document permission, manage opt-outs, and comply with carrier, legal, and regulatory requirements.

Technical and Usage Information

We may collect technical information such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Referring pages
  • Timestamps
  • Website interactions
  • Cookie and analytics data

Cookies and Tracking Technologies

We may use cookies, pixels, analytics tools, and similar technologies to help our website function, improve visitor experience, understand traffic, and measure communication effectiveness.

How We Use Your Information

We may use your information to:

  • Operate, maintain, and improve our website and services
  • Respond to questions, messages, submissions, and inquiries
  • Communicate about WEHP Radio updates, programming, interviews, events, donations, volunteer opportunities, listener communications, and community announcements
  • Process donations, sponsorship inquiries, event registrations, or station-related requests
  • Send email communications when permitted by law or based on your preferences
  • Send SMS/text messages only after you have provided proper consent
  • Maintain records of consent, communication preferences, and opt-out requests
  • Improve website performance, user experience, and station communications
  • Protect our website, prevent fraud, address technical issues, and comply with legal obligations

SMS/Text Messaging Privacy

WEHP Radio may send SMS/text messages only to individuals who have voluntarily opted in to receive text messages from us.

By providing your mobile phone number and opting in, you agree to receive text messages from WEHP Radio / American Hope – WEHP. Messages may include station updates, event announcements, programming information, donation-related information, interview coordination, listener communications, volunteer opportunities, community announcements, and other WEHP-related notifications.

Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP to any text message from us. For help, reply HELP or contact us at privacy@wehp.life.

Consent to receive SMS/text messages is not a condition of making a donation, purchasing goods or services, participating in station activities, or otherwise interacting with WEHP Radio.

SMS Consent and Mobile Information Sharing

WEHP Radio does not sell, rent, share, or disclose SMS opt-in consent, mobile phone numbers, or text messaging data to third parties or affiliates for their marketing or promotional purposes.

This includes:

  • Mobile phone numbers
  • SMS opt-in records
  • SMS consent status
  • SMS message originator information
  • HELP and STOP request records
  • Text messaging preference data

SMS consent is specific to WEHP Radio and is not transferable to another organization, business, affiliate, or third party for their own marketing or promotional use.

We may share SMS-related information only with service providers who help us operate our messaging program, website, forms, hosting, technical systems, or communications platform. These service providers are authorized to use the information only as necessary to provide services to WEHP Radio and are not permitted to use SMS consent or mobile information for their own marketing or promotional purposes.

This language matters because A2P 10DLC campaign reviews often require privacy policies to clearly state that mobile information and opt-in consent are not shared with third parties or affiliates for marketing or promotional purposes.

Sharing of Information

We do not sell or rent your personal information.

We may share information only in the following limited circumstances:

Service Providers

We may share information with trusted service providers who help us operate our website, manage communications, process forms, process donations, provide hosting, provide analytics, provide technical support, maintain our online services, or support WEHP-related communications.

These service providers may include Black Label Branding LLC, which may assist with website management, marketing support, technical support, communications support, and related services.

Service providers are authorized to use personal information only as needed to provide services to WEHP Radio. They are not permitted to use personal information for their own marketing purposes.

Legal Requirements

We may disclose information if required by law, regulation, subpoena, court order, or legal process, or if necessary to protect rights, safety, security, or property.

Business or Organizational Changes

If WEHP Radio or American Hope – WEHP is involved in a merger, reorganization, asset transfer, or similar transaction, information may be transferred as part of that process.

SMS Privacy Restriction

SMS opt-in consent, mobile phone numbers, and text messaging data will not be sold, rented, shared, or disclosed to third parties or affiliates for marketing or promotional purposes.

Cookies and Tracking Technologies

We may use cookies and similar technologies to:

  • Help the website function properly
  • Remember preferences
  • Analyze website traffic and performance
  • Improve visitor experience
  • Measure the effectiveness of communications and outreach

You may adjust your browser settings to refuse or delete cookies. Some parts of the website may not function properly if cookies are disabled.

Data Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain communication records, comply with legal obligations, resolve disputes, and enforce agreements.

SMS consent records may be retained as needed to:

  • Document consent
  • Verify opt-in source and timing
  • Manage HELP and STOP requests
  • Maintain opt-out records
  • Comply with carrier, legal, regulatory, or platform requirements

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, database, communication platform, or electronic system is completely secure. We cannot guarantee absolute security.

Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to the personal information we maintain about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to legal exceptions
  • Withdraw consent for certain communications
  • Opt out of marketing emails
  • Opt out of SMS/text messages

To make a privacy request, contact us at privacy@wehp.life.

Email and SMS Opt-Out

Email

You may unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us at privacy@wehp.life.

SMS/Text Messages

You may opt out of text messages at any time by replying STOP to any text message from us.

For help, reply HELP or contact privacy@wehp.life.

We will honor opt-out requests as required by applicable law, carrier requirements, and messaging platform rules.

Third-Party Links

Our website may include links to third-party websites, donation platforms, social media pages, audio platforms, advertisers, sponsors, or other external services.

We are not responsible for the privacy practices, content, or policies of third-party websites. We encourage you to review their privacy policies before providing personal information.

Children’s Privacy

Our website and services are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last Updated” date.

Continued use of our website or services after changes are posted means you accept the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, your personal information, or SMS/text messaging communications, contact us at:

WEHP Radio / American Hope – WEHP
Website: https://www.wehp.life
Email: privacy@wehp.life
Phone: 618-423-2082
Mailing Address: PO Box 3150, Terre Haute, IN 47803